Redesigning the new OnMilwaukee.com may have been among the biggest undertakings I’ve had to embark upon since starting at the media company, but the whole thing started on a whim. I had a little free time and I took a look at a couple of small elements. But the more I pushed the data around, the more I realized we could probably be presenting our information a lot more clearly.

I scrapped the small ideas and started looking at the bigger picture. This was the result.

There are quite a few differences between the old site and the new site. You may instantly see that the new site feels much more open and inviting. I wanted to make sure there was a lot more breathing room on the new site. There is significantly less text on the new design but it’s only about 12% shorter. This is because the information that is left in tact has a lot more space to exist.